Joining Duke London was a great opportunity for me, not only did they had some French roots but they hired me as their very first planner mainly for Nissan NMGB. I therefore had to establish all planning activities, becoming lead planner on all the clients of the agency. I also established the planning process (or Anti-process!) together with the agency senior members.
Main activities: Brand & digital strategies, pitching, creative briefs & creative inspiration, consumer research.
Clients: Nissan NMGB, Dockers Europe, Levi’s UK, McDonald’s UK