|Campaña||Bring Clear Skin Back|
|Fecha de primera difusión/publicación|
|Sector Empresarial||Productos contra el acne|
|Sinopsis||Galderma Laboratories, L.P., a leader in skin health andthe maker of Cetaphil®, today announced the launch of its first-ever webisode series, “The Benzacs,” an engaging teen insta-dramedy told through 15-second Instagram videos and more than 80 images and short videos. The webseries features the new over-the-counter (OTC) acne treatment Benzac® Acne Solutions, which combines tough acne fighting medicine with soothing East Indian Sandalwood Oil, to treat stubborn acne and unclog pores while preventing new breakouts from forming.|
|Filosofía|| Debuting on the @BenzacAcne Instagram handle, the series – inspired by classic teen high school movies – will air a total of 22 episodes over the course of three weeks. Viewers will be able to follow the angst, hilarity, breakups and breakouts of four teen archetypes – Ivy, Cam, Oak and Essy – who, like many teens, are dealing with a common enemy called acne.|
“The Benzacs” encourages teens to ditch the acne drama by providing entertaining content on a platform where they are already engaging. More than three-quarters of teens use Instagram, the most popular social platform among this age group, and millennials spend an average of 439 minutes a month on the platform.
Brought to life through a collaboration with Galderma’s advertising agency, Deutsch New York, Benzac AcneSolutions is among the first brands to create an Instagram-friendly webseries and the first webseries on Instagram to target teens specifically.
“Benzac Acne Solutions aims to break the mold of traditional OTC acne marketing to reach the nearly
100% of teens who experience acne,” said Miles Harrison, VP & General Manager US Self Medication at Galderma. “As the most popular social platform for teens, Instagram was the ideal medium for this innovative webseries, which is one of the first on the platform to target teens. With relatable,entertaining content, Benzac’s webseries will engage and capture the imagination of our teen audience.”
|Responsable de la creación||Kerry Keenan|
|Director del grupo de creación||George Decker|
|Responsable de conceptos / redactor||Sasha Blejec|
|Director artístico||Soomin Oeffinger|
|Director artístico||Jin Park|
|Senior Editor||Eric Grush|
|Director of Integrated Production||Joe Calabrese|
|Associate Producer||Delaney O'Brien|
|Director of Creative Technology||Michael Nicosia|
|Productor digital||Meg Ryan|
|Director de proyectos||Leo Nouhan|
|Content Strategist||Dean Opriasa|
|Presentation Artist||Drew Galinis|
|Productora||World War 7|
|Director de fotografía||Mark Williams|
|Productor ejecutivo||Josh Ferrazzano|
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