|Título||The 2 Euro T-Shirt - A Social Experiment|
|Campaña||The 2 Euro T-Shirt - A Social Experiment|
|Fecha de primera difusión/publicación|
|Sector Empresarial||Acciones Caritativas, fundaciones, voluntariado|
|Sinopsis||The vending machine standing dead in the middle of Alexanderplatz in Berlin is a bright popping turquoise. And it is promising you a real bargain, too: „T-Shirt only 2 Euros.“ But there is no t-shirt dropping right out of it, as soon as the coin disappears inside the machine. Instead a video showing shocking scenes from textile factories, where women and children sew without a break, is played on the display. They are paid only 13 cents per hour in addition to working under life threatening conditions. After 20 seconds an option appears on the display: „Buy or Donate“ – Do you really want to buy the t-shirt? Or would you rather donate the 2 Euros?|
|Medio||Promoción y eventos|
|Responsable de la creación||Wolfgang Schneider|
|Director del grupo de creación||Jan Harbeck|
|Director ejecutivo de creación||Michael Schachtner|
|Director artístico||Michail Paderin|
|Director artístico||Jessica Witt|
|Responsable de cuentas de agencia||Mike Kannowski|
|Productor ejecutivo||Silke Rochow|
|Print Producer||Cathrin Barbe|
|Director de fotografía||Alessandro Rovere|
|Director de fotografía||Kevin Krefta|
|Productor ejecutivo||Stefan Bader|
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