Mike Kannowski
Senior Digital Account Manager at BBDO Berlin
Berlin, Alemania
TítuloThe 2 Euro T-Shirt - A Social Experiment
Campaña The 2 Euro T-Shirt - A Social Experiment
Anunciante Fashion Revolution
Marca Fashion Revolution
Fecha de primera difusión/publicación
Sector Empresarial Acciones Caritativas, fundaciones, voluntariado
Sinopsis The vending machine standing dead in the middle of Alexanderplatz in Berlin is a bright popping turquoise. And it is promising you a real bargain, too: „T-Shirt only 2 Euros.“ But there is no t-shirt dropping right out of it, as soon as the coin disappears inside the machine. Instead a video showing shocking scenes from textile factories, where women and children sew without a break, is played on the display. They are paid only 13 cents per hour in addition to working under life threatening conditions. After 20 seconds an option appears on the display: „Buy or Donate“ – Do you really want to buy the t-shirt? Or would you rather donate the 2 Euros? 
Medio Case Study
Responsable de la creación
Director del grupo de creación
Director ejecutivo de creación
Director artístico
Director artístico
Responsable de cuentas de agencia
Productor ejecutivo
Print Producer
Director de fotografía
Director de fotografía
Productor ejecutivo


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