Título | The 2 Euro T-Shirt - A Social Experiment |
Agencia | BBDO Berlin |
Campaña | The 2 Euro T-Shirt - A Social Experiment |
Anunciante | Fashion Revolution |
Marca | Fashion Revolution |
Fecha de primera difusión/publicación | 2015 / 4 |
Sector Empresarial | Acciones Caritativas, fundaciones, voluntariado |
Sinopsis | The vending machine standing dead in the middle of Alexanderplatz in Berlin is a bright popping turquoise. And it is promising you a real bargain, too: „T-Shirt only 2 Euros.“ But there is no t-shirt dropping right out of it, as soon as the coin disappears inside the machine. Instead a video showing shocking scenes from textile factories, where women and children sew without a break, is played on the display. They are paid only 13 cents per hour in addition to working under life threatening conditions. After 20 seconds an option appears on the display: „Buy or Donate“ – Do you really want to buy the t-shirt? Or would you rather donate the 2 Euros? |
Medio | Case Study |
Duración | |
Responsable de la creación | Wolfgang Schneider |
Director del grupo de creación | Jan Harbeck |
Director ejecutivo de creación | Michael Schachtner |
Director artístico | Michail Paderin |
Director artístico | Jessica Witt |
Responsable de cuentas de agencia | Mike Kannowski |
Productor ejecutivo | Silke Rochow |
Print Producer | Cathrin Barbe |
Productora | Unit9 Berlin |
Realizador | Robert Bader |
Director de fotografía | Alessandro Rovere |
Director de fotografía | Kevin Krefta |
Montador | Kevin Krefta |
Productor ejecutivo | Stefan Bader |