Fashion Revolution - "The 2 Euro T-Shirt - A Social Experiment"

BBDO Berlin

BBDO Berlin Berlin, Alemania

28977

Título	The 2 Euro T-Shirt - A Social Experiment
Agencia	BBDO Berlin
Campaña	The 2 Euro T-Shirt - A Social Experiment
Anunciante	Fashion Revolution
Marca	Fashion Revolution
Fecha de primera difusión/publicación	2015 / 4
Sector Empresarial	Acciones Caritativas, fundaciones, voluntariado
Sinopsis	The vending machine standing dead in the middle of Alexanderplatz in Berlin is a bright popping turquoise. And it is promising you a real bargain, too: „T-Shirt only 2 Euros.“ But there is no t-shirt dropping right out of it, as soon as the coin disappears inside the machine. Instead a video showing shocking scenes from textile factories, where women and children sew without a break, is played on the display. They are paid only 13 cents per hour in addition to working under life threatening conditions. After 20 seconds an option appears on the display: „Buy or Donate“ – Do you really want to buy the t-shirt? Or would you rather donate the 2 Euros?
Medio	Promoción y eventos
Duración	105 seconds
Responsable de la creación	Wolfgang Schneider
Director del grupo de creación	Jan Harbeck
Director ejecutivo de creación	Michael Schachtner
Director artístico	Michail Paderin
Director artístico	Jessica Witt
Responsable de cuentas de agencia	Mike Kannowski
Productor ejecutivo	Silke Rochow
Print Producer	Cathrin Barbe
Productora	Unit9 Berlin
Realizador	Robert Bader
Director de fotografía	Alessandro Rovere
Director de fotografía	Kevin Krefta
Montador	Kevin Krefta
Productor ejecutivo	Stefan Bader