Fred Levron
Worldwide Creative Partner at FCB Global
New York, Estados Unidos
TítuloOne Word
Campaña One Word
Anunciante The learning corp
Marca The learning corp
PostedJunio 2019
Sector Empresarial Salud y productos farmacéuticos
Filosofía The film depicts the intense struggle of a single word, “baby,” trying to get out after a brain injury. Every scene is based on real input from Mary, an aphasia patient, and Emily Dubas, her speech language pathologist.
We follow the journey of a baby, fighting to get out of a decaying landscape that represents the damaged brain. In the film, the baby has to contend with enemies that reflect the pathology of aphasia.
Those obstacles include other words that start with B (letter block, bear, bee, etc.); memories you might associate with the word “baby” (baby food, baby monitor); and convenient synonyms for the word “baby” (honey, sweetheart, cupcake, sugar pie).
Ultimately the baby is able to escape and make her way out. We end the film seeing a woman in the real world successfully saying the word, thanks to her Constant Therapy app.
Medio Interactivo
Production (Agency)
Media Agency
Marketing Director
Worldwide Chief Creative Officer
Responsable de la creación
Director ejecutivo de creación
Director del grupo de creación
Director creativo
Director creativo adjunto
Director creativo adjunto
Director artístico
Productor ejecutivo agencia
Productor ejecutivo agencia
Productor de la agencia
Animation Creative Director
Animation Producer
Animation Producer
Audio / Sound Design Company
Sound Designer
Sound Designer
Music Creative Director
Music Director
Compositor de música

Personas relacionadas con esta creación

You might also like...


Crea tu Perfil Público and become a member of AdForum

Get Started