|Título||Defy the Name|
|Título (Lengua original)||#DefyTheName|
|Agencia||BBDO New York|
|Campaña||Defy The Name|
|Anunciante||Monica Lewinsky / Anti-Bullying|
|Marca||Monica Lewinsky / Anti-Bullying|
|Fecha de primera difusión/publicación|
|Sector Empresarial||Acciones Caritativas, fundaciones, voluntariado|
|Sinopsis||Shame and isolation are two of the most damaging emotional effects of bullying. Anti-bullying activist Monica Lewinsky and a coalition of 12 anti-bullying nonprofits wanted to create a sense of community so those being bullied know that they’re not alone. So we created a campaign to disarm bullies of their most common tactic: name-calling.The campaign #DefyTheName kicked off with a film showing that some of the most successful people out there were also called names, but they didn’t let that define who they became.The film was only the beginning, as the campaign grew into an online movement that encouraged people to add their bullied names to their names on social media. Lewinsky started this by changing her Twitter name on live television. Soon after, thousands of people did the same and shared their stories, reinforcing our message: you're not alone and the names you’re called don’t define you.|
|Audio Post Production||Sonic Union|
|Responsable de la creación||Greg Hahn|
|Worldwide Chief Creative Officer||David Lubars|
|Director creativo||Bianca Guimarães|
|Director creativo adjunto||Roberto Danino|
|Head of Integrated Production||David Rolfe|
|Productor ejecutivo agencia||George Sholley|
|Agency TV Producer||Jack Patrick|
|Music Producer||Julia Millison|
|Productor ejecutivo||Ralph Laucella|
|Productor ejecutivo||Marc Grill|
|Colorization||CO3 (New York)|
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