|Brief||Most people hear about gun violence on the news, when the incident is over. The online film “Tomorrow’s News" is a fictitious news report about a shooting that will happen the next day Witnesses, first responders and people who know the shooter all speak about the tragedy in the future tense. "We'll say we never saw it coming," concludes the reporter. But the secret to preventing gun violence is spotting early signs of trouble. As the endline says: “You can stop tomorrow’s shootings when you know the warning signs today."|
|Agencia||BBDO New York|
|Anunciante||Sandy Hook Promise|
|Marca||Sandy Hook Promise|
|Sector Empresarial||Instituciones/Organizaciones no gubernamentales|
|Sinopsis||When people think about gun violence, they often think about it in terms of an act that has already happened - one that they heard about on the news. So we wanted to take that device of the news and use it to instead tell a story about a shooting that hadn’t happened yet, but can be preventable when you know the signs.So we created the online film called “Tomorrow’s News”. It shows a fictitious news report about a shooting expected to happen tomorrow. In the film, witnesses along with first responders and acquaintances of the shooter speak about the tragedy in the future tense. At the end, we sign off with the idea that “You can stop tomorrow’s shootings when you know the warning signs today”.|
|Planificador de cuentas||Ben Bass|
|Productor de la agencia||Molly Ross|
|Productor ejecutivo agencia||Julian Katz|
|Director creativo||Peter Alsante|
|Responsable de conceptos / redactor||Tom Kraemer|
|Planificador de cuentas||Michael Schonfeld|
|Worldwide Chief Creative Officer||David Lubars|
|Responsable de la creación||Greg Hahn|
|Director creativo adjunto||Bianca Guimarães|
|Director de cuentas||Lindsey Cash|
|Director de cuentas||Cailin Gibbons|
|Productor delegado||Cat Restepo|
|Productor ejecutivo||Patrick Milling-Smith|
|Productor ejecutivo||Brian Carmody|
|Productor ejecutivo||Drew Santarsiero|
|Director de fotografía||Nathan Wilson|
|Montaje||Work Editorial Inc|
|Assistant Editor||Winter Brihn|
|Audio Post Production||Heard City|
|Productor de sonido||Andrea Lewis|
|Productor de sonido||Sasha Awn|
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