Sandy Hook Promise - "Tomorrow's News"

BBDO New York

BBDO New York New York, Estados Unidos

Premios

11093

Marca: Sandy Hook Promise
País: Estados Unidos

Anunciante: Sandy Hook Promise

Título	Tomorrow's News
Brief	Most people hear about gun violence on the news, when the incident is over. The online film “Tomorrow’s News" is a fictitious news report about a shooting that will happen the next day Witnesses, first responders and people who know the shooter all speak about the tragedy in the future tense. "We'll say we never saw it coming," concludes the reporter. But the secret to preventing gun violence is spotting early signs of trouble. As the endline says: “You can stop tomorrow’s shootings when you know the warning signs today."
Agencia	BBDO New York
Campaña	Tomorrow's News
Anunciante	Sandy Hook Promise
Marca	Sandy Hook Promise
Posted	Noviembre 2018
Sector Empresarial	Instituciones/Organizaciones no gubernamentales
Sinopsis	When people think about gun violence, they often think about it in terms of an act that has already happened - one that they heard about on the news. So we wanted to take that device of the news and use it to instead tell a story about a shooting that hadn’t happened yet, but can be preventable when you know the signs.So we created the online film called “Tomorrow’s News”. It shows a fictitious news report about a shooting expected to happen tomorrow. In the film, witnesses along with first responders and acquaintances of the shooter speak about the tragedy in the future tense. At the end, we sign off with the idea that “You can stop tomorrow’s shootings when you know the warning signs today”.
Medio	Web Film
Planificador de cuentas	Ben Bass
Productor de la agencia	Molly Ross
Productor ejecutivo agencia	Julian Katz
Director creativo	Peter Alsante
Responsable de conceptos / redactor	Tom Kraemer
Planificador de cuentas	Michael Schonfeld
Worldwide Chief Creative Officer	David Lubars
Responsable de la creación	Greg Hahn
Director creativo adjunto	Bianca Guimaraes
Director de cuentas	Lindsey Cash
Director de cuentas	Cailin Gibbons
Productora	Smuggler
Realizador	Henry-Alex Rubin
Productor delegado	Cat Restepo
Productor ejecutivo	Patrick Milling-Smith
Productor ejecutivo	Brian Carmody
Productor ejecutivo	Drew Santarsiero
Director de fotografía	Nathan Wilson
Montaje	Work Editorial Inc
Montador	Ben Jordan
Assistant Editor	Winter Brihn
Postproducción	Blacksmith NY
Grade	Company 3
Colorista	Tim Masick
Audio Post Production	Heard City
Mixer	Eric Warzecha
Productor de sonido	Andrea Lewis
Productor de sonido	Sasha Awn