Bianca Guimarães
Associate Creative Director at BBDO
Greater New York City Area, Estados Unidos
TítuloTomorrow's News
BriefMost people hear about gun violence on the news, when the incident is over. The online film “Tomorrow’s News" is a fictitious news report about a shooting that will happen the next day Witnesses, first responders and people who know the shooter all speak about the tragedy in the future tense. "We'll say we never saw it coming," concludes the reporter. But the secret to preventing gun violence is spotting early signs of trouble. As the endline says: “You can stop tomorrow’s shootings when you know the warning signs today."
Agencia
Campaña Tomorrow's News
Anunciante Sandy Hook Promise
Marca Sandy Hook Promise
PostedNoviembre 2018
Sector Empresarial Instituciones/Organizaciones no gubernamentales
Sinopsis When people think about gun violence, they often think about it in terms of an act that has already happened - one that they heard about on the news. So we wanted to take that device of the news and use it to instead tell a story about a shooting that hadn’t happened yet, but can be preventable when you know the signs.So we created the online film called “Tomorrow’s News”. It shows a fictitious news report about a shooting expected to happen tomorrow. In the film, witnesses along with first responders and acquaintances of the shooter speak about the tragedy in the future tense. At the end, we sign off with the idea that “You can stop tomorrow’s shootings when you know the warning signs today”.
Medio Web Film
Planificador de cuentas
Productor de la agencia
Productor ejecutivo agencia
Director creativo
Responsable de conceptos / redactor
Planificador de cuentas
Worldwide Chief Creative Officer
Responsable de la creación
Director creativo adjunto
Director de cuentas
Director de cuentas
Productora
Realizador
Productor delegado
Productor ejecutivo
Productor ejecutivo
Productor ejecutivo
Director de fotografía
Montaje
Montador
Assistant Editor
Postproducción
Grade
Colorista
Audio Post Production
Mixer
Productor de sonido
Productor de sonido

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