Bianca Guimarães
Associate Creative Director at BBDO
Greater New York City Area, Estados Unidos
TítuloIn Real Life
Campaña In Real Life
Anunciante Monica Lewinsky / Anti-Bullying
Marca Monica Lewinsky / Anti-Bullying
PostedEnero 2019
Sector Empresarial Instituciones/Organizaciones no gubernamentales
Sinopsis "In Real Life" is an online PSA that sheds light on the disparity between how people act online versus in real life. The PSA featured actors reenacting hateful comments written on social media, on the street. Every time a scenario was reenacted, strangers stepped in to defend those being bullied. Since most social media influencers have experienced cyberbullying, we partnered with them to share their experiences dealing with online bullying and the lack of it when they’re offline. Their personal stories were shared with their followers, along with the PSA, urging them to rethink their actions online and to #ClickWithCompassion.
Medio Case Study
Sound Company / Music Company
Director artístico
Director creativo adjunto
Responsable de conceptos / redactor
Director creativo adjunto
Responsable de la creación
Responsable de la creación
Director ejecutivo de creación
Director ejecutivo de creación
Head of Integrated Production
Productor ejecutivo
Music Director
Planning Director
Junior Brand Planner
Engagement Planning Director
Communication Planner
Account Management
Account Management
Account Management
Account Management
Influencer Manager
Productor ejecutivo
Studios Lead
Studios Lead
Studio Manager
Editorial Producer
Compositor de música
Mix Company
Executive Producer, Mix
Executive Producer, Mix
Color Producer
2D Assist
3D Lead Artist
PR Agency

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