Bianca Guimarães
Associate Creative Director at BBDO
Greater New York City Area, Estados Unidos
TítuloMENstruation
Agencia
Campaña MENstruation
Anunciante Thinx
Marca Thinx
PostedOctubre 2019
Sector Empresarial Higiene femenina
Sinopsis For its first TV campaign, Thinx needed a provocative film that highlighted not only the benefits of its period-proof underwear, but also its mission to de-stigmatise periods. The spot shows what the world would look like if men got their period too. When the ad got banned for “unacceptable” imagery, the agency turned the censorship into a conversation. The escalating discussion forced networks to reconsider the ban, resulting in the first in-use tampon to ever air on TV.
Medio Web Film
Duración
VP Creative Director
VP Creative Director
ACD
ACD
Worldwide Chief Creative Officer
Regional Chief Creative Officer
Productor ejecutivo
Productor ejecutivo
Productor
Director of Content
Music Producer
Business Manager
Responsable de la producción
Account Director, Social Media
Ejecutivo de cuentas
Chief Strategy Officer
SVP Global Brand Management
SVP Global Brand Management
Data Strategy Director
Partner Managing Director
Dirección artística
DOP Assistant
Productor ejecutivo
Responsable de la producción
Head of TV
Productor delegado
Editorial
Executive Producer / Managing Director
Productor
Montador
Montador
Asst. Editor
Sound Designer
Ingeniero de sonido
Colorista
Productor
Productor
Productor
VFX Artist
VFX Artist
VFX Artist
VFX Artist
VFX Artist
VFX Artist
VFX Artist

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