Bianca Guimarães
Associate Creative Director at BBDO
Greater New York City Area, Estados Unidos
TítuloEpidemic
Agencia
Campaña Epidemic
Anunciante Monica Lewinsky / Anti-Bullying
Marca Monica Lewinsky / Anti-Bullying
Fecha de primera difusión/publicación
Sector Empresarial Acciones Caritativas, fundaciones, voluntariado
Sinopsis There’s a cyberbullying epidemic sweeping the country. To show its consequences, anti-bullying advocate Monica released an interactive PSA that integrates real text messages with the film. Designed to be watched on a phone, it seems to tell the story of a girl growing sicker from a health epidemic. The viewer is then prompted to enter their phone number to find out what really happened. The exact same film then plays again, but this time the viewer receives real text messages at the same time as the girl in the video. It becomes clear she is a victim of cyberbullying. Within a week, over 200,000 texts were sent in 157 countries. It was featured on the Today Show, CNN, Teen Vogue, Daily Mail, People, Glamour and Fast Company. Reach on Twitter was 9.1 million, and it was tweeted by celebrities like Sarah Silverman, Judd Apatow and Jim Carey.
Medio Web Film
Duración
Responsable de la creación
Worldwide Chief Creative Officer
VP Creative Director
Director creativo
VP Creative Director
VP Creative Director
Director creativo adjunto
Director of Integrated Production
Productor ejecutivo
Executive Producer, Digital
Developer
Developer
Digital Resource Manager
Brand Strategy
Marketing Project Lead
Productora
Realizador
DP
Productor ejecutivo
Productor ejecutivo
Productor delegado
Montaje
Montador
Assistant Editor
Assistant Editor
Editorial Executive Producer
Editorial Producer
Telecine
Colorista
Executive Producer, Color
Color Producer
Finishing
Flame Artist
Flame Artist
After Effects Artist
Música
Compositor de música
Executive Music Producer
Ingeniero de sonido

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