Timo Kockmeyer
Music & Sound Design at Studio Funk
Düsseldorf, Alemania
TítuloLife Lolli - a lollipop designed to save lives
Agencia
Campaña Life Lolli
Anunciante Kmsz (bone marrow donation center)
Marca Life lolli
Fecha de primera difusión/publicación
Sector Empresarial Hospitales & Clínicas
Sinopsis Every day, 2 kids in Germany are diagnosed with blood cancer. Often a stem cell donation is their only chance for survival. The best donors are under 30, because they are typically fit and healthy. The challenge, however, is that not enough young people are taking action. They know they should help, but we needed to find a way to make them want to help. To do this we created the first lolly that can save lives - The Life Lolli. A tasty lollipop with a few special features: A swab instead of a stick to collect DNA and a heart shaped lolly – perfect for social media. By redefining how tissue typing works and making the experience more playful, Life Lolli taped into the hearts and minds of a younger target audience. The products simple social design also helped create huge organic reach without the need for any media spend.
Medio Televisión
Duración
Responsable de la creación
Director ejecutivo de creación
Director creativo
Director creativo
Realizador
Director artístico
Responsable de conceptos
Director artístico
Director artístico
Director artístico
Responsable de conceptos / redactor
Responsable de conceptos / redactor
Responsable de conceptos / redactor
Account Management
Account Management
Director de proyectos
Director de proyectos
Creative technologist
Head Of Planning
Postproducción
Chief Production Officer
Productor
Productor
Fotógrafo
Productora
Music & Sound Design
Director / DOP / Editor / Animation
Director de fotografía
Animación
Design Company
PR Agency Ketchum Germany
Media Agency
Media Agency
Media Agency areasolutions

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