Henry Medina
VP Creativo y Director Creativo General at DDB Bolivia
La Paz, Bolivia
TítuloTrans for Women 1
Agencia
Campaña #TryWithMe!
Anunciante Familia Galán
Marca FG
Fecha de primera difusión/publicación
Sector Empresarial Violencias domésticas, agresiones sexuales
Lema #TryWithMe!
Sinopsis November 25th is the International Day for the Elimination of Violence Against Women. Familia Galán is a Bolivian Trans Activist Group who fight for gender and sexual rights. They decided to confront violence against women with a smart and brave campaign. Psychologically, the aggressor does not expect to be confronted, that’s the reason why Familia Galán came up with this message that should become everyone’s message on this important day. All society confronting any kind of verbal or physical abuse against women under the Hashtag: #TryWithMe!
 
Filosofía Trans Activist Group - Familia Galán, in some way are women too, but strong enough to confront a violent man under the hashtag #TryWithMe! 
Problema All gender violence campaigns are the same and they just fade.
Resultado A controversial campaign that invites debate.
Medio Publicidad en periódicos
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