Henry Medina
VP Creativo y Director Creativo General at DDB Bolivia
La Paz, Bolivia
TítuloMobile ATMs
Campaña Mobile ATMs
Anunciante Blink
Marca Blink
Fecha de primera difusión/publicación
Sector Empresarial Servicios bancarios, inversiones, corredores de bolsa
Lema The first mobile atm network in the world.
Sinopsis BLINK is The First Mobile ATM Network in the World. We have already won a Gold in Innovation at El Ojo de Iberoamérica 2018 in Argentina with ideas such as Kingo (The First Pre-paid Energy System in the World) and MyLine Powered By Google. Juries from Google, Accenture and R/GA picked up our idea as the best one in Prototype Category.
Filosofía With this fintech startup we want to make cash more available on the go.
Problema Bolivia is a country with only around 40 ATMs for every 100,000 citizens, and they are only accesible to the most privileged.
Resultado The hope is for Blink’s system to expand the number of ATMs in the country nearly twenty-fold generating a massive financial inclusion.
Medio Applications
Director ejecutivo de creación
Director de cuentas
Director artístico
Diseñador gráfico
Interface Design
Productor ejecutivo
Sound Designer
Música / sonido

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