Título | Under Armour Rugby |
Agencia | WE ARE Pi |
Campaña | Under Armour Rugby |
Anunciante | Under Armour |
Marca | Under Armour |
Fecha de primera difusión/publicación | 2015 / 8 |
Sector Empresarial | Ropa, moda y calzado |
Sinopsis | The 30m long vessel transported a huge image of Welsh Rugby Union (WRU) players Jamie Roberts and Leigh Halfpenny, accompanied by fellow Home Nations representatives James Haskell (England), Jordi Murphy (Ireland), Drew Mitchell (Australia) and Canadian Jamie Cudmore, displayed across eight shipping containers. As it passed down the Thames and under Tower Bridge, the mural - which originally showed the players in country colours - was ‘ripped’ to reveal the Armour baselayer. The creative demonstrates Under Armour's commitment to making all athletes better, regardless of nation or team represented. |
Medio | Exterior |
Director de publicidad | Christopher Carroll |
Director de publicidad | Michael Taylor |
Director de publicidad | Mairead Van Gils |
Managing Director | Alex Bennett Grant |
Managing Partner | Patrick Garvey |
Director creativo | Barney Hobson |
Director creativo | Rick Chant |
Director artístico | Roberto Gabián González |
Responsable de conceptos / redactor | Joao Valente |
Strategy Director | Jessica Perri |
Strategist | Andrea Van Den Bos |
Diseñador | Kaz Salemink |
Productor de la productora | Kimia Farshidzad |
Production Assistant | Ekaterina Golovkina |
Director de proyectos | Ambar Surastri |
Responsable de cuentas de agencia | Sam Speed |
Productora | Cinq Etoiles |
Fotógrafo | Denis Rouvre |
Responsable de vestuario / estilista | Dan Blake |
Make-Up Artist | Melodie Evrard |
Modelista /Maquestista | Pascal Batteux |
Productor de la productora | Charly Forin |
Production Coordinator | Cathlène Vieira |
Retocador | Julien Paris |