Granada F.C. - "Make your Life Difficult"

Sra. Rushmore

Sra. Rushmore Madrid, España

1988

Marca: Granada F.C.
País: España

Anunciante: Granada F.C.

Título	Make your Life Difficult
Agencia	Sra. Rushmore
Campaña	The Gang
Anunciante	Granada F.C.
Marca	Granada F.C.
Fecha de primera difusión/publicación	2016 / 5
Sector Empresarial	Equipos deportivos, Eventos deportivos
Lema	Eternal Struggle
Sinopsis	There are days, and there are glory days!Being a supporter of Granada F.C. it’s not easy, it’s not for everybody.If you think that life is complicate, wait until you become a supporter of Granada F.C. and that is what we call: “Eternal Struggle!”
Filosofía	The campaign was made to capture new members to the historical Spanish football club “Granada F.C.”Granda is an old Club Spain form a very small village, that basically hasn’t win anything in their life.The only reason GranadaFC still have supporters is because of their love… and because they never take the easy road.
Problema	How to attrack new supporters to a club that never wins.
Resultado	The film gain a massive atetion in spanish Media, making a boost of new members. The film was talked in all the main newspapers in Spain: http://www.abc.es/deportes/futbol/abci-controvertida-campana-abonados-granada-201601261305_noticia.html http://www.marca.com/futbol/granada/2016/01/26/56a7bbb8268e3e3f448b4586.html
Medio	Web Film
Duración	41 seconds
Realizador	Paco Cruz
Director de fotografía	Pablo Hernández
Productor ejecutivo	Matt Grousset
Productor	Xoan Cornide
Responsable de la producción	Xavi Ros
Director creativo	David Titos
Director creativo	Pablo Cattáneo
Director artístico	Pablo Vilar Pequeño
Concepción / Redacción	Sergio Riquelme-Jomoi
Director artístico	Guillermo Frank Cotando