Paco Cruz
Director at Caviar
Lisboa, Portugal
TítuloKarma
BriefThe film raises awareness of the fact that, in Portugal, the abandonment of pets has drastically increased. It features a man who arrives at an airport, only to be stopped by security when a sniffer dog alerts them. A casual search turns into an even more thorough and eventually entirely humiliating one, as the dog continues to bark the alarm. Finally, in a flashback, we see that the dog was once the man's pet, abandoned years ago. A dog never forgets.
Agencia
Campaña Karma
Anunciante Animalife
Marca Animalife
PostedMay 2019
Sector Empresarial Acciones Caritativas, fundaciones, voluntariado
Sinopsis In an airport check out, an ordinary guy is held as suspect by a police dog that barks at him. Because of this dog behaviour, the man suffers several inspections in order to check if he’s carrying drugs or other illegal items. During this period the dog continues to bark permanently, leaving the poor man to the worst situation: a final rectal inspection. And then to his surprise, the dog stops barking, and the man has a glimpse of an eye where he recalls from where he remembers that dog.

It is the dog he abandoned years before on an empty field. We will never know its name: could be Lucky, could be Karma. But he got its revenge. Because an abandoned dog never forgets.
Medio Televisión y Cine
Duración
Director creativo
Responsable de conceptos / redactor
Director de cuentas
Agency TV Producer
Productora Major West
Realizador

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