Paco Cruz
Director at Caviar
Lisboa, Portugal
TítuloKarma
BriefSince the 2008 crisis in Portugal, a lot of people have ended living on the streets. And with them, went all their dreams, belongings and even pets.The abandonment of pets has drastically increased in our country and this year the number of abandoned dogs reaches more than 14.000.In order to alert the Portuguese population to this problem we created a film that speaks about this in a way that makes us think better about our actions.The storytelling is about a man that years ago has abandoned his dog in an open field. Years later this dog is working with a security team at an airport. The major scene happens at this airport when the man who abandoned the dog in the past, is checking in. The dog, next to the security team, recognises him and starts to bark agitated as if he carry’s something illegal.Because of this dog behaviour the man suffers several inspections in order to check if he’s carrying drugs or other illegal items. During this period the dog continues to bark permanently. A dog never forgets.
Agencia
Campaña Karma
Anunciante Animalife
Marca Animalife
PostedMay 2019
Sector Empresarial Acciones Caritativas, fundaciones, voluntariado
Sinopsis In an airport check out, an ordinary guy is held as suspect by a police dog that barks at him. Because of this dog behaviour, the man suffers several inspections in order to check if he’s carrying drugs or other illegal items. During this period the dog continues to bark permanently, leaving the poor man to the worst situation: a final rectal inspection. And then to his surprise, the dog stops barking, and the man has a glimpse of an eye where he recalls from where he remembers that dog.

It is the dog he abandoned years before on an empty field. We will never know its name: could be Lucky, could be Karma. But he got its revenge. Because an abandoned dog never forgets.
Medio Televisión y Cine
Duración
Director creativo
Responsable de conceptos / redactor
Director de cuentas
Agency TV Producer
Productora Major West
Realizador

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