IKEA - "The Gathersons"

Ogilvy Worldwide

Ogilvy Worldwide New York, Estados Unidos

18799

Marca: IKEA
País: Estados Unidos

Anunciante: IKEA

Título	The Gathersons
Agencia	Ogilvy Worldwide
Campaña	Together, We Eat
Anunciante	IKEA
Marca	IKEA
Fecha de primera difusión/publicación	2015 / 9
Sinopsis	Ogilvy & Mather New York and IKEA U.S. are bringing together families with their latest campaign – ‘Together, We Eat’ – part of a larger global effort by IKEA to show ways the brand supports families in their everyday lives. The fully integrated campaign celebrates diversity and new emerging traditions families have while demonstrating the breadth of IKEA’s solutions to help create a better everyday life, no matter who you are or what food means to you. ‘Together, We Eat’ showcases four modern American families and FF Gathersons Print Ad-page-001regardless of the differences, each family is brought together in the kitchen, prepping, eating, serving and connecting over food. Whether they are enjoying an elaborate home cooked meal, or a quick take out dinner, the campaign highlights how IKEA allows families to embrace who they really are. See all four families in the full: 30 anthem spot here (: 15 spots below). Additionally, the campaign’s official landing page, www.TogetherWeEat.com, includes more details on each of the families and a contest where site visitors are invited to share their favorite recipes and family memories.
Medio	Prensa y publicaciones
Director creativo	Darren Wright
Senior Partner, Executive Director of Digital Technology	Jason Wurtzel
Diseñador	Chris Allen
Creative Director, AD	Della Mathew
Managing Director	Terry Martin
Director, Project Management	Sebastian Aresco
Director creativo	Mirko Stolz
Responsable de la producción	Matt Bonin
Productor	Jenna Gartland
Associate CD, AD	Phillip Cho
Director creativo	Chris Rowson
Director creativo	Bastien Baumann
Director artístico	Justin Bettman
Agency Content Producer	Karen Rossiter
Responsable de la creación	Corinna Falusi
Director creativo	Dave Skinner
Associate CD, AD	Juan Dominguez
Associate CD, CW	Nicky Lorenzo
Design Director	Francesco Bertelli
Artist in Residence	Weston Doty
Responsable de conceptos / redactor	Caroline Tan
Director artístico	Vanessa Hobbs
Director of Planning Services	Leslie Stone
Productor	Petra Boden
Productor	Michael Payne
Executive Group Director	Lucy Lieberman
Jefe de cuentas	Josh Shaner
Ejecutivo de cuentas	Alexander Cho
Associate Director, Digital Technology Management	Frank Desiderio
Senior Technology Manager, Digital	Edward Szeto
Director, Technology Serverside Practice, Digital	Nathanial Jones
Senior Application Developer, Digital	Praveen Panati
Senior Application Developer, Digital	Alice Chen
Application Developer, Digital	Lynn Maharas
Director of Quality Assurance, Digital	Raul Morales
Senior Quality Assurance Analyst, Digital	Allison Rowley
Senior DevOps Engineer, Digital	Christopher Deneen
DevOps Engineer, Digital	Matthew Ahrenstein