Lucian Trestler
Strategy Director at BBH
London, Reino Unido
Título Fillet Wont Fill It
Agencia
Campaña Finger Lickin' Good
Anunciante KFC Corporation
Marca KFC
Fecha de primera difusión/publicación
Sector Empresarial Restaurantes y comida rápida
Sinopsis Created by BBH London and inspired by KFC’s American heritage, the new work delivers a fresh, bold and modern feel for the brand. It aims to relaunch the brand’s most distinctive brand assets with a bang, creating consistency across all media and cut-through from competitors.
As part of the new campaign, KFC has released a provocative 96 sheet with the headline ‘It’s finger lickin’ good’, bringing a whole new edge to the brand’s iconic ‘finger lickin’ good’ tagline.
The ad will be shown in selected outdoor locations across the UK, and has already caused controversy.
The Out Of Home campaign launches across a wide range of outdoor formats, including 96 sheets and train station screens, and will be further rolled out across KFC’s social and digital channels.
The campaign launches this week in conjunction with a new burger, the Original Recipe Stacker, a big-eat that combines classic Original Recipe fillets with a new ‘baconnaise’ sauce. The burger is the first to be shot in the new photographic style, where products appear on white backdrops with clean, bold shadows and messy, indulgent food styling. The campaign also includes typography-led executions, and uses new fonts, graphic iconography and a Colonel stamp of quality. All communications are also characterised by the witty tone of voice. 
Medio Prensa y publicaciones
Marketing Director
Brand Manager
Miembro del equipo creativo
Miembro del equipo creativo
Director creativo
Strategist
Strategy Director
Strategic Business Lead
Strategic Business Lead
Responsable de cuentas de agencia
Responsable de cuentas de agencia
Print Producer
Print Producer
Print Producer
Fotógrafo
Productor de la productora
Diseñador
Diseñador

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