Citizen - "I'm late"

Platige Image

Platige Image Warsaw, Polonia

8399

Marca: Citizen
País: Estados Unidos

Anunciante: Citizen Watch Company

Título	I'm late
Agencia	Platige Image
Campaña	I'm late
Anunciante	Citizen Watch Company
Marca	Citizen
Fecha de primera difusión/publicación	2018 / 11
Sector Empresarial	Relojes
Lema	3d animation, 2d animation, cgi, vfx, disney, white rabbit
Sinopsis	The spot for Citizen, which we contributed to, brings the viewers to the world perfectly known for "Alice in Wonderland" from 1951. We were invited to retell this story. Our task was to create the main hero – likeable, friendly White Rabbit, who is distracted and lost in time. Our artists prepared the model of rabbit and took care of animation, rendering and compositing. ,,Nothing but good memories comes with every step of this production. One of the main heroes from iconic Disney production was in perfect hands of Bartek Jerczyński, the master of the detail and expert on bahaviour of animals. The animation turned out to be the key to success of the commercial. The story tells itself – the great montage and Disney’s music are complements to perfectly coloured picture by Piotr Sasim’’ (Piotr Borowski, CG Supervisor) The Citizen commercial was created in New York. We worked for 2 months on 30-second spot, full of perfectly polished details. As befits the watch commercial and against the ”I’m late” title, everything was delivered on time and in accordance to Client’s expectations.
Medio	Televisión y Cine
Duración	30 seconds
Mercado	Reino Unido
Productora	Platige Image
Realizador	Joe Sill
Director de fotografía	Andy Catarisand
CG Supervisor	Piotr Borowski
CG Producer	Kaśka Dubińska
On-set Supervisors	Kamil Dąbkowski
Director creativo	Vicente Jorge
Director creativo	Trent Davidson