Centre Pompidou - "Souvenirs de Paris"

Marcel

Marcel Paris, Francia

Premios

22129

Marca: Centre Pompidou
País: Francia

Anunciante: Centre Pompidou

Título	Souvenirs de Paris
Agencia	Marcel
Campaña	Souvenirs de Paris
Anunciante	Centre Pompidou
Marca	Centre Pompidou
Posted	Abril 2019
Sector Empresarial	Transportes, viajes y turismo
Sinopsis	The Centre Pompidou in Paris is one of the most important art museums in the world, yet many tourists still haven’t heard of it. They always visit the same monuments: the ones sold as statuettes by souvenir shops and street sellers. So the agency created a Pompidou "statuette" and distributed 30,000 of them. It also recruited a squad of street sellers to promote the museum near more popular monuments. Each statuette had a QR code steering tourists to the Pompidou. A viral video of the operation helped the museum become even more famous.
Medio	Web Film
Duración	139 seconds
President	Agathe Bousquet
Chief Executive Officer (CEO)	Pascal Nessim
Chief Executive Officer (CEO)	Charles Georges-Picot
Responsable de la creación	Anne de Maupeou
Director ejecutivo de creación	Youri Guerassimov
Director ejecutivo de creación	Valéry du Peloux
Responsable de conceptos / redactor	Antonin Jacquot
Director artístico	Clément Sechet
Director artístico	Aurélie Halbmeyer
Director of Motion	Arnaud Raquin
Partner	Blandine Mercier
Responsable de cuentas de agencia	Noëlla Neffati
Director de proyectos	Claire Sioufi
Director de proyectos	Jeanne Philippe
Managing Partner	Nicolas Lévy
Social Media Manager	Julien Petit
PR	Leila Touiti-Rose
PR	Catherine Helfenstein
Linguistic Consultant	Bethany Catterson
Frontend Developer	Paul Vanlerberghe
Technical Project Manager	Edouard Danesse
Productora	Artisans du Film
Realizador	Guillaume Talvas
Productor	Valéry du Peloux
Director de fotografía	Nils Runiet
Director de fotografía	Niels Benoist
Cámara (persona)	Pierre Bernier
Montador	Guillaume Talvas
Assistant Editor	Cécile Valente
Sonido	Valentin Verrier
Assistant Director	Nadia Moussa
Cámara (persona)	Frédéric Ouziel
Production Coordination	Laura Fague Martin
Camera Assistant	Maxime Maujan
Post-production Supervisor	Thibaud Colignon
Mixer	Charli Masson
Colorista	Johan Tür
Postproducción	ADF L’atelier
Música	David Makima
Impresión	Prodigious
Productor	Suzanne PEREIRA DIAS
Productor	Nathalie TURMEL
Modelista /Maquestista	Mathieu Andrieu
Fotógrafo	Aurélie Halbmeyer
Retocador	David Verduci
Media Agency	Blue 449
Chief Executive Officer (CEO)	Pascal Crifo
Head of Digital trading	Julie Emberger
Social Media Strategist	Théo Ravel de Fereirolles
Head of Brand Activation	Fouad Hachani
Endorsement & KOL	Carmelle Basset-Chercot
PR Agency	MSLGROUP
Chief Executive Officer (CEO)	Clément Leonarduzzi
Communications Director	Benoit Parayre
Head of Digital	Paul Mourey