Chad Warner
Integrated Creative Director at McCann London
London, Reino Unido
TítuloSurvival Billboard
Agencia
Campaña Survival of the Grittiest
Anunciante Microsoft
Marca Xbox
PostedAbril 2016
Sector Empresarial Otros
Sinopsis To mark the launch of the new Tomb Raider video game, eight contestants took part in a 24-hour endurance test on a “live” billboard. The public followed the competition in real time and suggested challenges. The competitors (selected from thousands who applied online) were subjected to snow, freezing rain and intense heat. The event became a phenomenon as news channels picked up on it and viewers voted for their favourites. The survivor won an adventurous Tomb Raider themed trip.
Medio Case Study
Duración
Responsable de la creación
Responsable de la creación
Director creativo
Director creativo
Integrated Creative Director
Responsable de conceptos / redactor
Responsable de conceptos / redactor
Responsable de conceptos / redactor
Director artístico
Director artístico
Diseñador
Diseñador
Planificador de cuentas
Supervisor de arte
Director de proyectos
Productor de la productora
Productor de la productora
Productor ejecutivo
Business Director
Director de cuentas
Responsable de cuentas de agencia
Ejecutivo de cuentas
Studio Manager
Print Producer
Montador
Montador
Sound Engineer
Sound Engineer
Artwork
Streaming
SFX
Developer
Event Momentum
PR Agency
Media Agency
Head of Integrated Production

Personas relacionadas con esta creación

Anuncios Relacionados

Trending

Crea tu Perfil Público and become a member of AdForum

Get Started