Microsoft - "Xbox Design Lab Originals: The Fanchise Model"

McCann London

McCann London London, Reino Unido

Premios

38598

Marca: Microsoft
País: Estados Unidos

Anunciante: Microsoft

Título	Xbox Design Lab Originals: The Fanchise Model
Agencia	McCann London
Campaña	Microsoft
Anunciante	Microsoft
Marca	Microsoft
Posted	Abril 2018
Sector Empresarial	Electrónica doméstica y audiovisual
Sinopsis	Xbox Design Lab is a site that lets gamers customise controllers, but at a high price point. How could Xbox take cost out of the equation? By giving gamers ownership of their designs. Which meant they could also sell them for profit. Suddenly gamers started behaving like entrepreneurs, spotting gaps in the market and creating designs that would sell within their communities. Gamers targeted their social networks, while Xbox made bespoke ads to promote people’s designs across all its platforms. To promote its customisable controllers, Xbox let gamers behave like entrepreneurs, taking ownership of their bespoke designs and selling them for a profit. This also meant that while they were promoting their designs, gamers were spreading the word about Xbox customisable controllers across their own social channels.
Medio	Otros
Duración	146 seconds
President & Chief Creative Officer	Rob Doubal
President & Chief Creative Officer	Laurence Thomson
Regional Creative Director	Sanjiv Mistry
Regional Creative Director	Jamie Mietz
Director artístico	Jacob Bjordal
Responsable de conceptos / redactor	Jim Nilsson
Chief Strategy Officer	Karen Crum
Planificador de cuentas	Charlotte Walters
EVP	Rob Smith
Regional Business Director	Sailesh Jani
Director de cuentas	Tom Oliver
Responsable de cuentas de agencia	Lynne Carter
Responsable de cuentas de agencia	Charlotte la Torre
Ejecutivo de cuentas	Sophie Grierson
Ejecutivo de cuentas	Alice Parker
Director de proyectos	Clare Mann
Director de proyectos	Mandy Wilson
Director de proyectos	Paul Gillespie
Head of Design	Dan Howarth
Diseñador	Gustavo Fernandes
Diseñador	Sergio Lopez
Productor de la productora	Doris Tydeman
Illustrator	FOREAL
Montador	Andrew Tusabe
Print Producer	Liam White
Studio Manager	Ellis Faint
Artworker	Nick Cook
Retocador	john martin
Retocador	Rob McDonald
Account Lead	David Smith
Director de proyectos	Craig Cameron
Diseñador	Dan Miles
Director of Communications	Jess Byatt
Legal Expertise	HELLOWORLD
Social Agency	Ayzenberg
Productor de la productora	Francisco Penedo
Montador	Paul Jenkinson
Director de proyectos	Anna Curtis
Snr. Global Consumer Marketing Manager	Josh Munsee