Thibaud Genevois
Creative Copywriter at Babel
Paris, Francia
TítuloCat
Agencia
Campaña A voice for a future
Anunciante SPCA
Marca Geneva SPCA
PostedMay 2016
Sector Empresarial Protección / Derechos de los animales, adopción
Sinopsis Each year, hundreds of animals are abandoned at the Geneva SPCA. We believe that, even if these animals have a past, they also have a future. So we asked people who have adopted at the shelter to send us pictures with their pets. Then, three of them have embodied the voice of the Geneva SPCA in a campaign based on tarot cards. People spontaneously attached very moving testimonies with their pictures. So we took the opportunity to share these stories on the shelter’s website as proof of the success of adoption to convince the undecided that this is the right choice. 
Medio Prensa y publicaciones
Más información http://www.sgpa.ch/adoptes-heureux/
Director creativo
Responsable de conceptos / redactor
Director artístico
Director artístico
Planificador estratégico
Director de cuentas
Illustrator
Postproducción
Media Agency

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