| Título | Birth |
| Agencia | Havas Village Geneva |
| Campaña | Rupture |
| Anunciante | SPCA |
| Marca | Geneva SPCA |
| Fecha de primera difusión/publicación | 2016 / 7 |
| Sector Empresarial | Protección / Derechos de los animales, adopción |
| Lema | They are not always part of the plan |
| Sinopsis | The campaign shows moments of life during which animals are too often forgotten and set aside and tells that adoption is the right choice. |
| Filosofía | The campaign shows a new way of approaching abandonment. When the family grows, during a move or when a death occurs, abandonment is not always deliberate. Thus animals are not always part of the projects. Fortunately, the Geneva SPCA welcome them and give them another chance. |
| Medio | Billboard |
| Creative Agency | Havas Village Geneva |
| Retocador | Scan Graphic |
| Media Agency | mediatonic |
| Director creativo | Gabriel Mauron |
| Responsable de conceptos / redactor | Thibaud Genevois |
| Director artístico | Pierre-Olivier Gardello |
| Director artístico | Simeon Brandner |
| Responsable de cuentas de agencia | Pauline Charuel |
| Photography production | Studio Carioca |
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