Barnardo's - "Komodo"

FCB London

FCB London London, Reino Unido

1199

Título	Komodo
Agencia	FCB London
Campaña	Komodo
Anunciante	Barnardo's
Marca	Barnardo's
Fecha de primera difusión/publicación	2020 / 2
Sector Empresarial	Violencias domésticas, agresiones sexuales
Sinopsis	The advert is designed to shine a spotlight on Barnardo’s tireless work; every year they support thousands of children and young people who have been sexually abused and exploited. This crucial work wouldn’t be possible without the support of the public. The Komodo Dragon represents the feelings of abuse the young girl has suffered. Using an animal as a metaphor keeps the focus on the child at the heart of the story and allows the audience to connect with the feelings she is experiencing. It also allowed us to avoid depicting an abuser in a particular way; adults who sexually abuse children come from all walks of life. The powerful and indifferent way the dragon moves in the film is a reflection of how helpless and vulnerable she is; it helps to give a singular focus to her story and experience.
Medio	Web Film
Duración	40 seconds
Director creativo	Guy Hobbs
Director creativo	Ben Edwards