Ryan Purcell

Ryan Purcell

Creative Director at BWM Dentsu.
St Kilda, Victoria, Australia


Ryan graduated from RMIT with a Bachelor Degree in Communication. It’s there he learned that smudged leftie writing, when written next to stick figures, transforms into glossy addy things. 'That's pretty snazzy' he decided. He quickly took up a chair at McCann Melbourne to master the basics, before moving on to BWM Dentsu to hone his craft.

In his four something years at BWM Dentsu, he helped build Kmart into the largest retailer in Australia. #careergoals. Of course he didn’t do it alone… and there were things the team quickly cottoned on to. Like, being surprising for the category works. And pushing brand hard with creative consistency can be right for the right brand. Because really, brands are like friends… and the best friends are the ones who consistently captivate us with how awesome they are whenever we see them.

His favourite kind of work to make is stuff that’s fun, human, modern, useful and good looking. A few of his bits and pieces have even been recognised at D&AD, One Show and New York Festival.

In his spare time you’ll find him developing his fashion side hustle, Tumnus or going for romantic walks on the beach with Buddy, the American Staffie.

The Elevator Pitch

Ryan would love to use his experience (both work and life) to build brands people want to hang out with. And if we can win some awards along the way… well wouldn’t that be nice.

Experiencia en el sector


Creative Director
Sydney, Australia
November 2017 - Presente (2 years 8 months)
Senior Art Director
Melbourne, Australia
July 2017 - November 2017 (4 months)
Senior Fashion Art Director working across retail and brand campaigns.

Associate Creative Director
Windsor, Australia
August 2012 - May 2017 (4 years 9 months)
Creative promoted to Associate Creative Director of Kmart and Dr.Oetker.

In his time at BWM Dentsu Ryan honed his creative and leadership skills across multiple categories.

Pitch wins - Chadstone / Dish'd / Passage Foods
Awards - D&AD, One Show / New York Festival / ADFEST / AWARD

Kmart / Ristorante / Papa Giuseppi's / Leggos / Chadstone / John West / Realestate.com.au / Birds Eye /The Salvation Army / Bowel Cancer Australia / Australis / Dish’d / Passage Foods / Asahi
Melbourne, Australia
October 2011 - June 2012 (8 months)
Ryan cut his teeth as a copywriter before deciding he also likes to art direct. Since then he's taken up the hybrid title of 'creative'.

Specsavers / Metro / Forty Winks / Oporto / Melbourne Airport / Brown Brothers / L’Oreal / Maybelline / L'Oreal Melbourne Fashion Festival


Bachelor's degree in Public Relations, Advertising, and Applied Communication

2009 - 2011 (2 years)

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