Lucas Peon
Executive Creative Director at J. Walter Thompson London
London, Reino Unido
TítuloFull English
Campaña Full English
Anunciante HSBC
Marca HSBC
Fecha de primera difusión/publicación
Sector Empresarial Servicios bancarios, inversiones, corredores de bolsa
Sinopsis In 2019, for the first time in history, there was an all English final in both The Champions League (Spurs vs. Liverpool) and the Europa League (Arsenal vs. Chelsea). And while it was a great achievement for English football, it was also a golden opportunity to remind people that it wouldn't have been possible without a little help from overseas player and managers – Belgium’s Eden Hazard, Egypt’s Mo Salah & Germany’s Jurgen Klopp to name but a few. A perfect demonstration of HSBC UK’s brand belief that the UK performs better when connected to the rest of the word.
Medio Prensa y publicaciones
Responsable de la creación
Director ejecutivo de creación
Director creativo
Miembro del equipo creativo
Miembro del equipo creativo

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