Sleek Makeup - "My Face. My Rules."

Forsman & Bodenfors Göteborg

Forsman & Bodenfors Göteborg Göteborg, Suecia

Premios

9360

Marca: Sleek Makeup
País: Suecia

Anunciante: Sleek Makeup

Título	My Face. My Rules.
Agencia	Forsman & Bodenfors Göteborg
Campaña	My Face. My Rules.
Anunciante	Sleek Makeup
Marca	Sleek Makeup
Fecha de primera difusión/publicación	2017
Sector Empresarial	Maquillaje
Filosofía	F&B:s very first campaign for British beauty brand Sleek is a shoutout to makeup junkies everywhere. Our research shows that people who spend a lot of time on their makeup can face some serious judgement, from parents and partners as well as from strangers on the street. But makeup is really a part of their identity, a hobby, a stress relief, an art form – and they should be respected for it. The stunning cast has been recruited through the @sleekmakeup Instagram account, out of around 3000 applicants. With this campaign, Sleek MakeUP enters the US market. Makeup and authenticity are important to this campaign’s audience. With these insights, we realized that nothing is more authentic than to feature real makeup-lovers in our film. We started a profound casting process through Sleek’s Instagram channel (with 1 million followers). During less than a week, we posted one post per day, asking the followers to enter our casting by posting a picture of themselves and tagging it #SleekCampaign2017. The only requirement: being a true makeup lover and being able to shoot in London at the date of production. Within days, the posts calling all makeup lovers got over 3000 applications. From the 3000 entries, around 30 people were selected and invited to a call-back in London, where we interviewed them. The interviews were made it into social media content, and a couple of lucky makeup enthusiasts were featured in the final main film.
Medio	Televisión y Cine
Duración	92 seconds
Production	NEW LAND Stockholm
Director artístico	Agnes Stenberg-Schentz
Responsable de conceptos / redactor	Anna Qvennerstedt
Account Director	Viktoria Wallner
Responsable de cuentas de agencia	Kristina Wilmar
Producer	Anna Lundin
Designer	Michelle Christiansen
PR Strategist	Maja Bredberg
PR Assistant	Haisam Mohammed
PR Assistant	Ikrah Ferdaus
Researcher	Amelie Sandström
Music Supervisor	Jenny Ring
Social Media Specialist	Sebastian Nowacki
Supervisor de clientes	Eleanora Barker
Producer	Erik Torell
Producer	Sophie Hedberg
Director	Nadia Marquard Otzen
Director Of Photography	Victor Sequin
Music Artist	T.V.O.D feat. Lowell
Montador	Andreas Arvidsson
Fotógrafo	Cecy Young