Título | Film 4 Idents |
Agencia | Saatchi & Saatchi |
Campaña | Film 4 Idents |
Anunciante | Direct Line |
Marca | Direct Line |
Posted | Julio 2020 |
Sector Empresarial | Seguros |
Filosofía | In the movies, anything can happen. Which is perfect for Direct Line Insurance, because it had the opportunity to sponsor Film on 4, with idents in the ad breaks of famous movies. The idea was for a call centre that took calls and responded to events happening in the films, as they happened. Saatchi & Saatchi created over 60 idents that, with clever media buys, perfectly lined up with iconic insurance-related events in the movies. The imaginary call centre took calls from Hollywood’s biggest blockbusters, including a helicopter crash from The Matrix, and axe damage to a bathroom door from The Shining. |
Medio | Case Study |
Duración | |
Productora | Rattling Stick |
Montaje | The Assembly Rooms |
Postproducción | Framestore |
Empresa de creación sonora | Factory Studios |
Responsable de la creación | Guillermo Vega |
Director ejecutivo de creación | Dan Treichel |
Director creativo | Franki Goodwin |
Miembro del equipo creativo | Ryan Price |
Miembro del equipo creativo | Harriet Ronn |
Miembro del equipo creativo | Barney Spiro |
Business Leader | Richard Sweetman |
Director de cuentas | Paul McHugh |
Responsable de cuentas de agencia | Juliet Cornick |
Planificador estratégico | Rui Ferreira |
Productor de la agencia | Marie Hughes |
Production Supervisor | Isaac Addo |
Realizador | Daniel Kleinman |
Productor ejecutivo | Johnnie Frankel |
Productor | Stuart Bentham |
Montador | Eve Ashwell |
Post-production Producer | Helen Hughes |
Sound Designer | Dan Beckwith |
Brand Director | Kerry Chilvers |
Marketing Manager | Kirsty Hoad |
Manager, Brand Marketing | Emma Taylor |
Partner | Oli Scargill |
Business Director | Marine Turner |
Head of Sponsorship & Events | Chris Fuller |
Director de producción | Rick Chambers |
Associate Director | Andrew Gifford |