Emily  Buchanan

Emily Buchanan

Senior Director of Brand Marketing, Executive Vice President at Carmichael Lynch Relate, Minneapolis
Minneapolis, Estados Unidos

Sumario

• Dynamic marketing and PR professional with 20+ years of experience in global consumer brand-building, with sector specialties in food & beverage, CPG, retail and restaurant marketing.
• Leader in business development (both new and organic) through active prospecting, relationship-building, “walking the halls” at clients and an innate ability to spot new business opportunities.
• Creative, strategic thinker capable of conceptualizing companies’ broad marketing vision and devising transformational ideas that both enhance brands and increase sales.
• Respected manager who leads her team with open channels of communication, motivation, teaching and mentoring.

Marketing specialties: Brand-building, holistic marketing, strategic public relations, mobile and experiential marketing, digital & new media, influencer marketing, cause marketing and community relations.

Sector specialties: food & nutrition, beverage, CPG, retail and restaurant/foodservice marketing.

Positions

Senior Director of Brand Marketing, Executive Vice President
Minneapolis, Estados Unidos
April 2012 - Presente (8 años 4 meses)
Emily is a walking bundle of dichotomy: a strategic creative, a metric-driven free-thinker and a believer in the power of social, nontraditional and emerging media as dynamic tools to engage consumers.;Emily’s work has won many awards, including “Brand Marketer of the Year” by PR News. After more than a decade in agency leadership roles, she still inspires us with her fanatical passion for developing meaningful brands.
Senior Vice President and Deputy Director, Global Consumer Marketing
New York, Estados Unidos
2007 - 2011 (4 años)

Formación

BA in French, English, Political Science

1992 - 1996 (4 años)
Activities : Alpha Chi Omega, Student Government, University Programming Council (UPC), North Dakota Intercollegiate Student Legislature (NDISL), Association of Residence Halls (ARH), Alumni Association

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