Melissa was named CMO in June 2015. She is charged with telling iCrossing’s unique story across every imaginable channel. A true brand architect with over 20 years experience, Melissa has helped countless brands evolve and stay relevant in the digital age. She has deep expertise in steering brand strategy, shaping product evolution, launching new franchises, and building a loyal following for companies across every industry.
In her four years as CMO of Fairchild Fashion Media, she played a key role in driving the company's evolution from a print-focused, New York centric business into a multi-platform, global powerhouse. Before that, at Lucky, she successfully launched four revenue-generating sub-brands including the first-ever digital shopping concierge. She began her career at Inc., and cut her teeth developing integrated marketing solutions at Marie Claire and Condé Nast Media Group. Fluent in all facets of the industry, Melissa is a dynamic leader with a track record of developing talent, pushing boundaries, and inciting transformation.