Fitbit - "Mother’s Day 3D World"

Boys and Girls

Boys and Girls Dublin, Irlanda

11172

Título	Mother’s Day 3D World
Agencia	Boys and Girls
Campaña	Mother’s Day 3D World
Anunciante	Fitbit Inc.
Marca	Fitbit
Fecha de primera difusión/publicación	2018 / 3
Sector Empresarial	Relojes
Filosofía	Fitbit launch ‘Mother’s Day 3D World’ a 20-second animated film directed and animated by Cookie Studio. The film takes viewers on an excursion through a spring-time world of blooming flowers, kettlebells and yoga mats to promote its fitness watches for Mother’s Day. The animated dimension is the second iteration for Fitbit created by London-based Cookie Studio, following a winter wonderland execution for Christmas. n order to adapt the Fitbit world for this occasion, it was important that the design and palette were consistent with Fitbits brand colours, but clearly marked a change in season from the winter world.
Medio	Interactivo
Duración	20 seconds
Mercado	Reino Unido
Directed and Produced by	Cookie Studio
Creative Director	Thiago Maia
Producer	Thierry Levy
Design	Alexis Rabeuf
Design	Nicola Destefanis
3D Modeling	Nicola Destefanis
Animator	Nicola Destefanis
Compositing	Nicola Destefanis
Creative Director	Laurence O Byrne
Producer	Sarah Chadwick
Director artístico	Katie Kidd
Copywriter	Avril Delaney
Account Director	Caroline Keogh
Account Manager	Sorcha Brady
Digital Strategist	Aoife Murphy
Music/Sound Design	denis kilty
Director of Digital Marketing	Briain Curtin
eCommerce for Fitbit EMEA	Briain Curtin