Brittany Peskind
Associate Producer at Flare BBDO
Chicago, Estados Unidos
TítuloHow Do You Like Your Eggs?
Agencia
Campaña How Do You Like Your Eggs?
Anunciante American Egg Board
Marca American Egg Board
Fecha de primera difusión/publicación
Sector Empresarial Comida
Sinopsis Americans love eggs but most people only eat them for breakfast. To get people eating more eggs, we had to get them thinking about eggs beyond breakfast.
So, we created our campaign around an age-old question from pop culture, "How do you like your eggs?" Each radio spot featured a different character whose answer to that question was a reflection of their persona.
Then we used radio bumpers to introduce listeners to new egg dishes by turning each bumper into an egg recipe that could be read in 4 seconds.
By reframing the answer to a question we've all been asked, we were able to showcase the infinite number of ways to enjoy eggs and inspire new egg eating occasions.
Medio Televisión
Duración
Director creativo
Director creativo
Director creativo
Director creativo
Director creativo
Director artístico
Director artístico
Director artístico
Director artístico
Director artístico
Director artístico
Director artístico
Responsable de la creación
Director ejecutivo de creación
Director ejecutivo de creación
Director creativo
Director creativo
Director artístico
Director artístico
Responsable de conceptos / redactor
Responsable de conceptos / redactor
Responsable de la producción
Associate Producer
Post Production Supervisor
Sound Designer
Mixer
Director de proyectos
Director de cuentas
Jefe de cuentas
Planning Director
Entrant Company
Idea Creation
Producción
Producción
Producción
Media Placement
Chief Creative Officer Andrés Ordóñez
Executive Creative Director Josh Gross
Executive Creative Director Pedro Pérez
Creative Director Dan McCormack
Creative Director Fernando Passos
Art Director Nick Sesto
Art Director Hansel Quintela
Copywriter Mark Price
Copywriter Colin O'Toole
Head of Production John Pratt
Associate Producer Brittany Peskind
N/A Studio Operations
Post Production Supervisor Becca Sita
Sound Designer/Mixer Sarah Krohn
Project Manager Gabrielle Granados
Account Director Liz Gruszkievicz
Account Supervisor Abby Bridgeo
Planning Director Ludwig Ortiz
Entrant Company ENERGY BBDO
Idea Creation ENERGY BBDO
Production FLARE BBDO
Production WAYS & MEANS
PR KETCHUM
Media Placement STARCOM

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