Victor Croitoru
Director medios comunicación at McCann Worldgroup Romania
Bucharest, Rumania
TítuloBroadcast For Blood
Agencia
Campaña Broadcast For Blood
Anunciante International Commitee of Red Cross
Marca Red Cross National Society
Fecha de primera difusión/publicación
Sector Empresarial Donación de sangre/órganos
Sinopsis Romania ranks last in the EU for registered blood donors. People donate massively only when there’s a tragedy on the news. Transfusion centres are over capacity one day, then empty for months after. The Romanian Red Cross wanted to educate people about the importance of donating blood constantly. We hijacked the news by creating a new media: microphone flags that ask for blood donors. Using our simple innovation, every microphone became a call to action for the blood types in need. This means massive exposure live on TV, in prime time, especially during the news.
Medio Relaciones públicas
Duración
Agency
Productora
Director ejecutivo de creación
Director creativo
Director artístico
Responsable de conceptos / redactor
Director de cuentas
Director de cuentas
Director de cuentas
Director de cuentas
Director de cuentas
Director de cuentas
Director de cuentas
Director medios comunicación
Director medios comunicación
PR Director
PR Director
PR Director
Productor de la agencia
Digital Creative Director
Digital Creative Director

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