Maarten Breda
Producer at MediaMonks
Amsterdam, Países Bajos
Campaña Epicgram
Anunciante B Classic
Marca B Classic APP
Fecha de primera difusión/publicación
Sector Empresarial Agencias de publicidad
Sinopsis How did the B-Classical music festival manage to attract an audience with an average age of 30 instead of the usual 70? It appealed to a younger fan base with its Epicgram app. With the app’s audio filter, users could add moody classical soundtracks to their videos in order to make them seem more epic. As an added feature, the amateur videographers could simply click to listen to the entire tune on Spotify or purchase on iTunes.
Filosofía Instagram and classical music? What a brilliant combination.Epicgram is the first audio filter that elevates your daily activities into epic movie moments, combining slow motion with classical music masterpieces.The result: an addictive app that will bring the Belgian festival B-Classic, the music label Outhere Music and classical music to a wider audience. 
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