Mirjam Gevers
Producer at Blink
Amsterdam, Países Bajos
TítuloThe Resolution Translator
Agencia
Campaña Best 2016 Ever
Anunciante Booking.com
Marca Booking.com
Fecha de primera difusión/publicación
Sector Empresarial Reservaciones y agencias de viajes en línea
Lema Turn resolutions into reservations
Filosofía “Knowing that the New Year is always a time where people set resolutions of all types—with many inherently linked to travel – we wanted to create something to help people uncover the coolest places to visit and help them make their resolutions a success,” says Pepijn Rijvers, Chief Marketing Officer. “At Booking.com, we want to go beyond the ordinary and our Resolution Translator is just one way in which we are leveraging the power of technology to help people experience the world.”
Visitors to the Resolution Translator, which was created in partnership with StinkDigital, are first prompted to enter their resolution; the tool then immediately serves up a unique translated resolution that combines bettering ones self with travel. The personalized result is then sharable across the users’ social channels and a destination relevant to the revamped resolution is also instantly accessible to inspire the user to commit to their resolution and unlock their 2016 travel greatness. 
Problema Resolutions are boring and predictably headed for failure so this New Year Booking.com is encouraging everyone to make reservations not resolutions, in order to actually live their dreams and make 2016 their Best 2016 Ever. At the heart of the brand’s new campaign is a tool that does just this; the Resolution Translator is a mobile-first interactive service that translates tedious resolutions into affirming travel based goals. Because why would you want to just lose weight, when you can loose weight and then commit to show off your hot new bod in Costa Rica? 
Medio Televisión y Cine
Duración
Banda Sonora Epic Hunger Resolutions
Productora
Chief Marketing Officer (CMO)
Head of Brand
Brand Communications Director
Digital Brand Director
Senior Brand Comms Manager
Senior Digital Brand Manager
Brand Specialist
Media Planning Director
Media Planner
Media Specialist
Head of Social Media
Director ejecutivo de creación
Director ejecutivo de creación
Director creativo
Director creativo
Director artístico
Responsable de conceptos / redactor
Responsable de la producción
Director of Interactive Production
Broadcast Producer
Interactive producer
Planificador estratégico
Communications Planner
Director de cuentas
Director de cuentas
Responsable de cuentas de agencia
Diseñador
Diseñador
Director de proyectos
Director de proyectos
Business Affairs
Productora
Realizador
Director de fotografía
Productor
Productor ejecutivo
Montaje
Montador
Audiopost
Sound Designer
Sound Designer
Studio Producer
Producción musical
Postproducción
Flame Lead
Flame Artist
Flame Assistant
Grading/Online
Productor

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