Orange - "Relocklove"

Marcel

Marcel Paris, Francia

Premios

30475

Marca: Orange
País: Francia

Anunciante: Orange

Título	Relocklove
Agencia	Marcel
Campaña	Relocklove
Anunciante	Orange
Marca	Orange
Posted	Junio 2015
Sector Empresarial	Servicios de telecomunicaciones
Sinopsis	Relock Love is a campaign for the Orange Cloud In september 2014 part of the parapets of the world famous Pont des Arts collapsed. After this incident the french authorities decided to remove the Love Locks, for good. In order to lovers from all over the world not lose their most precious memories we created a new virtual Pont des Arts where all the locks has been reatached at their exact initial spot. People from 43 countries were been connected to the web site Relock Love. And we had a massive strike on web magazines, blogs and on social networks. People from all over the world has understood how much the cloud was powerfull to protected. Trafic on the Cloud commercial service : + 24 %. Relock Love is a typical brand content campaign. We used the memories of thousands of couples to created a new virtual Pont des Arts. On the website lovers can find their lock and share their story. Some of them were so touching that we turn them into videos in a documentary style
Medio	Case Study
Duración	135 seconds
Mercado	Francia
Director de publicidad	Quentin Delobelle
Director de publicidad	Annabel Salesa
Director de publicidad	Severin Cassan
Director de publicidad	Laurence Poucan
Director de publicidad	Esther Gordon
Agency	Marcel
Director de publicidad	Pascal Nessim
Director de publicidad	Charles Georges-Picot
Chairman	Anne de Maupeou
Responsable de la creación	Fabien Teichner
Responsable de la creación	Dimitri Guerassimov
Director creativo	Lionel Bui
Director artístico	Vincent Boursaud
Director artístico	Julien Princet
Director artístico	Eulalia Bartolomeu
Responsable de conceptos / redactor	Damien Veillet
Responsable de conceptos / redactor	Rodolphe Pedrono
Jefe de cuentas	Philippe Franc
Responsable de cuentas de agencia	Jeanne Neuschwander
Supervisor depublicidad	Eva Castrillo
Director de proyectos	Barbara Cruchet
Director de proyectos	Manon Lapeyre
Director de proyectos	Paul Marty
Director técnico	Louis Da Silva
Creative technologist	Stéphane Nauroy
Project Director	Maximilien Borne
Development	Etienne Durand
Development	Eric Beaufol
Development	Marie Tenegal
Development	Lucia Barroso
Development	Head of Digital Design
Digital Content Strategist	Andréa Forte
Media Rep.	Mélanie Colléou
Media Rep.	Nathalie Rolland
Production (Agency)	InDaProd
Realizador	Cédric Dubourg
Realizador	Margaux Bail
Productor ejecutivo	Baptiste Baradat
Chief Operator	ALARY Romain
Sound Engineer	Maxime Berland
Production (Agency)	Troublemakers
Realizador	Julien Faure
Director de publicidad	James Hagger
Productor de la productora	Aurélie Chevalier
Productor delegado	Charles-Philippe Bowles
Director de publicidad	Julien Petit
Sound Engineer	Kerwin Rolland
Montador	Romain Boileau