|Agencia||M&C Saatchi LA|
|Anunciante||M&C Saartchi LA|
|Fecha de primera difusión/publicación|
|Sector Empresarial||Clubs deportivos y de salud, gimnasios, balnearios, centros de dietética|
|Sinopsis||M&C Saatchi LA has partnered with Leyon Azubuike & Nick Henry to launch Gloveworx USA, Santa Monica, a place for people to get Fighting Fit. Working closely with the founders on the complete experience since 2014, M&C Saatchi LA built a comprehensive brand identity, apparel, and interior design elements for the Gloveworx brick & mortar location. M&C Saatchi LA's R&D team is designing a proprietary boxing based wearable technology to set this fitness studio apart; providing customers the ability to measure how well they are doing in real-time and receive tips for improvement on-site from the Gloveworx coaches.“Holistic design is paramount and starting from scratch with Gloveworx allowed us to apply design thinking and integrated technology to every consumer touch-point,” notes M&C Saatchi LA ACD Ron Tapia. “From interior design to the signage, from the website to the collateral, from the social channels to the content posts, and from the apparel to the equipment. Literally everything. And that’s why it works seamlessly and feels so incredibly unique.”|
|Director creativo||Ron Tapia|
|Responsable de conceptos / redactor||Alina Karabaich|
|Director artístico||Victor Bernedo|
|Productor de la agencia||Dennis Di Salvo|
|Director de cuentas||Erin Wang|
|Productor ejecutivo||Blake Hodges|
|Director de fotografía||Danny Grunes|
|Efectos especiales||Gustav Lundquist|
|Diseño imagen||Gustav Lundquist|
|Compositor de música||Justo Bernedo|
|Sound Engineer||Chris Willmot|
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