Blake Hodges
Director at M&C SAATCHI LA, Santa Monica
Los Angeles, Estados Unidos
TítuloGloveworx
Agencia
Campaña Gloveworx USA
Anunciante M&C Saartchi LA
Marca Saartchi LA
Fecha de primera difusión/publicación
Sector Empresarial Clubs deportivos y de salud, gimnasios, balnearios, centros de dietética
Sinopsis M&C Saatchi LA has partnered with Leyon Azubuike & Nick Henry to launch Gloveworx USA, Santa Monica, a place for people to get Fighting Fit. Working closely with the founders on the complete experience since 2014, M&C Saatchi LA built a comprehensive brand identity, apparel, and interior design elements for the Gloveworx brick & mortar location. M&C Saatchi LA's R&D team is designing a proprietary boxing based wearable technology to set this fitness studio apart; providing customers the ability to measure how well they are doing in real-time and receive tips for improvement on-site from the Gloveworx coaches.“Holistic design is paramount and starting from scratch with Gloveworx allowed us to apply design thinking and integrated technology to every consumer touch-point,” notes M&C Saatchi LA ACD Ron Tapia. “From interior design to the signage, from the website to the collateral, from the social channels to the content posts, and from the apparel to the equipment. Literally everything. And that’s why it works seamlessly and feels so incredibly unique.” 
Medio Televisión
Duración
Mercado Estados Unidos
Director creativo
Responsable de conceptos / redactor
Director artístico
Productor de la agencia
Director de cuentas
Productora
Productor ejecutivo
Realizador
Fotógrafo
Montador
Director de fotografía
Efectos especiales
Diseño imagen
Compositor de música
Sound Engineer

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