Spc Ardmona - "#MyFamilyCan"

Leo Burnett

Leo Burnett Sydney, Australia

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13997

This ad is part of the ACT Responsible Collection

Marca: Spc Ardmona
País: Australia

Anunciante: Spc Ardmona

Título	#MyFamilyCan
Agencia	Leo Burnett
Campaña	#Myfamilycan
Anunciante	Spc Ardmona
Marca	Spc Ardmona
Posted	Noviembre 2015
Sector Empresarial	Comida
Sinopsis	SPC is Australia’s largest fruit processing company. Despite being part of our family life for 100 years, SPC faces an enduring sales battle. With no legislative protection from the Government, cheap imports continue to flood the market and lure consumers away, regardless of their brand, origin or quality. An unexpected set of circumstances provided an opportunity for SPC. A contaminated batch of Nanna’s frozen berries caused a nationwide Hepatitis outbreak, sparking widespread alarm about country of origin food labelling. “For too long people have been talking about country of origin food labelling, and nothing much has changed.”Tony Abbott, Prime Minister of Australia (Source: Sky News)Consumers were frustrated because the prevailing system didn’t deliver enough information at the supermarket shelf. For busy shoppers it was virtually impossible to discern which products were locally grown. So we deliberately set out to draw the nation into a food labelling conversation with an initiative that drove a significant volume of sales.
Medio	Relaciones públicas
Productora	Studio Pancho
Director ejecutivo de creación	Jason Williams
Director artístico	Blair Kimber
Responsable de conceptos / redactor	Callum Fitzhardinge
Director de arte digital	Tim Shelley
Diseñador	Matt Portch
Diseñador	Head of Digital Design
Director de cuentas	Ari Sztal
Responsable de cuentas de agencia	Kenneth Chow
Director de producción	Kaelene Morton
Productor de la productora	Maria Borowski
Foto / Ilustración	Christopher Ireland
Productora	Pancho
Realizador	Adam Ciancio
Director de fotografía	Aaron Farrugia