Tim Shelley
Associate Digital Director at Leo Burnett Melbourne
Melbourne, Australia
TítuloBonds 'Mash Up'
Campaña Bonds 'Mash Up'
Anunciante Hanes Brands Australasia
Marca Bonds
PostedNoviembre 2018
Sector Empresarial Ropa, moda y calzado
Sinopsis As young millennial women are digitally focused and love sefl-expression and customisation, Bonds rethought the way they shopped for undies. Via film, social and online, users were driven to a Mash Up site where they could mash, mix and clash hundreds of styles. In fact they could instantly mix patterns by tapping anywhere on the screen. And of course they could shop their looks and share their creations on social channels.
Medio Interactivo
Director artístico
Productor de la agencia
Associate Digital Director
Group Account Director
Senior Account Manager
Productor digital
Music Negotiations

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