Craig Brownrigg
Realizador at Blue Planet
Atlanta, Estados Unidos
TítuloBig Mac x Bacon Collaboration
Agencia
Campaña Big Mac x Bacon Collaboration
Anunciante McDonald's
Marca McDonald's
PostedMay 2018
Sector Empresarial Grandes almacenes, supermercados
Sinopsis We positioned the Big Mac x Bacon as the hottest collaboration of the year, rivaling the likes of Adidas and Kanye. Teaser ads intrigued consumers, leading up to the reveal of the Big Mac x Bacon through a mass campaign all designed to emulate the fashion and music collaborations our youthful target reveres. And only one of the most culturally-ingrained brands in the world could credibly play off the collabs its target takes so seriously.
Medio Case Study
Duración
Editorial Offline
Colorization
Global Chief Creative Officer
Global Chief Creative Officer
Director del grupo de creación
Director creativo
Director creativo
Director creativo
Director artístico
Responsable de conceptos / redactor
Responsable de conceptos / redactor
Diseñador
Productor de la agencia
Productor de la agencia
Ejecutivo de cuentas
Ejecutivo de cuentas
Jefe de cuentas
Director de cuentas
Group Account Director
SVP, Management Director
Director of Content Strategy
VP, Strategy
Product Management
Studio Director
Retocador
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Productora Frank Content
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Productor delegado
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Director de fotografía
Food Stylist
Food Stylist
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Productor ejecutivo
Motion Graphics
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VFX Artist
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VFX Assistant
Casting Director
Montador
Audio Post Production
Ingeniero de sonido
Photography Studio Fuze Reps
Fotógrafo
Media Agency
PR Agency
Chief Marketing Officer & SVP
Marketing Officer
Senior Marketing Manager
National Marketing Manager
Sr. Manager Media, CRM & Partnerships
Digital Officer
Digital Social Media Manger
Regional Marketing Supervisor
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