Sony Alpha 7 - "Migration"

DDB Berlin

DDB Berlin Berlin, Alemania

Premios

5362

Marca: Sony Alpha 7
País: Reino Unido

Anunciante: Sony Corporation of America

Título	Migration
Brief	To convey the incredible level of detail enabled by Sony's Alpha 7 camera, Framstore's VFX artists travelled to South Africa with director Dan DiFelice to track down the elusive black wildebeest. Framestore’s heritage in creature design allowed a hero wildebeest to populate an entire herd. It also gave the director maximum flexibility to compose the piece’s sequence of "impossible" shots. Other work included matte paintings, enhancing and replacing skies, and adding layer upon layer of dust and debris around the creatures.
Agencia	DDB Berlin
Campaña	Migration
Anunciante	Sony Corporation of America
Marca	Sony Alpha 7
Posted	Noviembre 2018
Sector Empresarial	Cámaras y videocámaras
Sinopsis	Framestore’s artists know all too well the photographer’s plight to capture ‘the impossible shot’. Working with Sony to promote the Alpha 7 camera, VFX artists from the studio’s Advertising division took to South Africa with director Dan DiFelice and his crew to track down the elusive black wildebeest - the subject of a cinematic new campaign.Framestore’s heritage in creature design came into play, with artists working to create a comprehensive hero wildebeest performance, which would be used and adapted to populate an entire herd. Knowing that a sequence of impossible shots would play in super-slow motion, the animation was re-calibrated from 25 to 4000fps before creature dynamics, lighting and rendering were applied, and composited into Phantom footage. Designed to reflect the incredible level of detail captured by the Alpha 7 on show, this hero wildebeest performance allowed director Dan maximum flexibility to compose each scene for the piece’s sequence of ‘impossible’ shots.Framestore’s artists also provided significant work to the film’s environments, channeling the atmosphere of South Africa’s landscapes into the visuals. Work included matte paintings to extend the footage where needed; enhancing and replacing skies; and adding layer upon layer of subtle dust and debris detail around the creatures, to amplify the overall drama.
Medio	Televisión y Cine
Efectos especiales	Framestore
Director creativo	Gabriel Mattar
Productor ejecutivo	Michael Duttenhöfer
Director de fotografía	Khalid Mohtaseb
Productora	Tony Petersen Film GmbH
Realizador	Dan DiFelice
Productor de la productora	Simona Daniel
Productor de la agencia	Jens Mecking
Montador	Christian Zimmerman
Sonido	Luke Atencio
Music Mix	Luke Atencio
VFX Artist	Simon Bourne
Director creativo	Ben Cronin
Efectos especiales	Grant Walker
Efectos especiales	Leonardo Costa
Efectos especiales	Ahmed Gharraph
VFX Producer	Christopher Gray
CGI Rigging	Andrew Butler