Liz Caradonna
Digital Strategist at Ogilvy & Mather
Chicago, Estados Unidos
TítuloSay Moshi Moshi to Midori
Campaña Say Moshi Moshi to Midori
Anunciante Beam Suntory
Marca Midori
Fecha de primera difusión/publicación
Sector Empresarial Cócteles premezclados
Sinopsis Say hello to Midori’s vibrant new campaign from Ogilvy & Mather Chicago – where cocktail enthusiasts are all invited to say hello to the rich heritage and a world of exotic cocktails that Midori – Beam Suntory Inc.’s premium melon infused liquor – can offer.
The new campaign, which raises awareness for Midori kicked off with an experiential marketing initiative welcoming consumers into an immersive and sensory-engaging experience, highlighting the history, premium ingredients and everything that makes the brand unique. This experience challenged people’s perceptions of the product in a lively and interactive way by including three distinct spaces that embodied Japanese pop-culture and traditions while showcasing the essential elements that make up Midori. Special guest, world renowned Japanese chef and star of Iron Chef, Masaharu Morimoto even made an appearance at the event. 
Medio Ambient
Responsable de la creación
Director ejecutivo de creación
Director creativo
Director creativo
Director artístico
Responsable de conceptos / redactor
Director of Design
Print Producer
Head Of Planning
Planificador de cuentas
Digital Strategist
Jefe de cuentas
Ejecutivo de cuentas
Production Partner
Editing Partner

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