|Marca||Buscompany De Lijn|
|Fecha de primera difusión/publicación|
|Sector Empresarial||Transportes aéreos, de carreteras y marítimos, ferrocarriles|
|Filosofía||We turned 600 buses and trams in Flanders into driving promotional discount coupons by decorating the windows with discount flashes (-20% / -30% / -40% / -50%/-75%). • Stickers inside the bus explained how to participate. • Wait for the bus to pass the place where you want a discount for. • Then take a picture with the discount flash in front, share it using #photopromo on Instagram or via mobile website. • Every week (during 8 weeks) our jury (including Belgian IT-girl Joy Anna Thielemans) selected their 10 favorite pictures. The winners were contacted via social media. • We paid the winners the exact discount from the shop they had photographed.|
|Director creativo||Tim Driesen|
|Director creativo||Iwein Vandevyver|
|Digital Creative Director||Laurent Dochy|
|Business Director||Mieke Van de Gehuchte|
|Project Leader||Charlotte Ghekiere|
|Responsable de conceptos / redactor||Sam de Vriendt|
|Digital Production Director||Bart Segers|
|Diseñador||Lauwri de Pater|
|UX Design||Pieter Nijs|
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