Charlotte Ghekiere
Project Leader at FamousGrey
Bruxelles, Bélgica
TítuloPhoto Promo
Agencia
Campaña Photo Promo
Anunciante De Lijn
Marca Buscompany De Lijn
Fecha de primera difusión/publicación
Sector Empresarial Transportes aéreos, de carreteras y marítimos, ferrocarriles
Filosofía We turned 600 buses and trams in Flanders into driving promotional discount coupons by decorating the windows with discount flashes (-20% / -30% / -40% / -50%/-75%). • Stickers inside the bus explained how to participate. • Wait for the bus to pass the place where you want a discount for. • Then take a picture with the discount flash in front, share it using #photopromo on Instagram or via mobile website. • Every week (during 8 weeks) our jury (including Belgian IT-girl Joy Anna Thielemans) selected their 10 favorite pictures. The winners were contacted via social media. • We paid the winners the exact discount from the shop they had photographed. 
Medio Interactivo
Duración
Director creativo
Director creativo
Digital Creative Director
Business Director
Project Leader
Strategist
Responsable de conceptos / redactor
Digital Production Director
Development
Development
Diseñador
UX Design
Artwork

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MARCA:
De Morgen
AGENCIA:
Boondoggle

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