| Título | Torture Tests |
| Agencia | FCB Chicago |
| Campaña | Torture Tests |
| Anunciante | The Clorox Company |
| Marca | Glad |
| Fecha de primera difusión/publicación | 2018 / 2 |
| Sector Empresarial | Bolsas de plástico, bolsas de basura |
| Sinopsis | FCB Chicago today launched a new video for Glad titled “Torture Tests” – the latest element in the agency’s “What’s Your Story” campaign – to promote one of Glad’s newest, toughest products: the ForceFlex Plus Advanced Protection trash bag. To highlight the features of its “toughest trash bag ever,” the video illustrates the bag’s ability to withstand wear and tear by linking it to a common and relatable situation in which “bags” – of another type – undergo “torture:” airline travel luggage. Tried and tested at different airports across the country, the Glad ForceFlex Plus Advanced Protection trash bag emerges unscathed through each phase of the airline luggage inspection, handling and travel process. The takeaway? If Glad ForceFlex Advanced Protection can handle this type of test, it can handle one’s everyday kitchen trash. |
| Medio | Web Film |
| Duración | |
| Director de publicidad | Jon Schlesinger |
| Director de publicidad | Nick Higgins |
| Director de publicidad | Jennifer Schneider |
| Director de publicidad | Nick Montgomery |
| Director de publicidad | Lauren Pitts |
| Director de publicidad | Lehai Vu |
| Director de publicidad | Boris Nurko |
| Director de publicidad | Tricie Evans |
| Productora | Lord + Thomas |
| Montaje | Lord + Thomas |
| Audio | Lord + Thomas |
| Colorization | Lord + Thomas |
| Responsable de la creación | Liz Taylor |
| Socio creativo | Fred Levron |
| Director ejecutivo de creación | Lisa Bright |
| Director creativo | Dean Paradise |
| Director creativo | Bruno Mazzotti |
| Director creativo | Martin Serra |
| Director artístico | Luis Sierra |
| Director artístico | Franki Geib |
| Responsable de conceptos / redactor | Kate Cullen |
| Montador | Steve Immer |
| Montador | Gus Spelman |
| Colorista | Justin Orr |
| Realizador | Ben Flaherty |
| Director de fotografía | Bryce Drobny |
| Director de fotografía | Matt Andersen |
| Productor ejecutivo agencia | John Bleeden |
| Productor ejecutivo agencia | Joe Tipre |
| Strategic Planning Director | Mary Jo Corby |
| Group Management Director | Cary Pierce |
| Group Management Director | Alex Jokanovic |
| Director de cuentas | Diana El-Chantaf |
| Ejecutivo de cuentas | Erin Hudec |
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