Sandra Balke
Productor de la productora at Isobar
Amsterdam, Países Bajos
TítuloThe Digital Ageing Cellar
BriefDutch beer brand Hertog Jan’s "Grand Prestige" gets better with age. To capture this idea, the brand launched the Digital Ageing Cellar, a one-of-a-kind website that actually takes six years to evolve, just like a bottle of Grand Prestige. Year by year, the master brewer explains the next chapter in the story of the beer. Only patient drinkers will be able to unlock each chapter at the right time. Meanwhile, the app provides tips on how to store your beer until the big opening.
Agencia
Campaña The Digital Ageing Cellar
Anunciante AB Inbev
Marca Grand Prestige
PostedNoviembre 2019
Sector Empresarial Bebidas alcohólicas
Sinopsis Hertog Jan’s Digital Ageing Cellar is a one-of-a-kind website that takes six years to explore and age, just like a bottle of Grand Prestige.
Problema Dutch beer brand Hertog Jan is known for its craftsmanship and has, next to the popular Pilsener, a diverse range of craft beer. International award-winning beer Grand Prestige is one of the very few beers that develops a unique taste with age.
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Strategy Director
Director creativo
Responsable de conceptos / redactor
Director artístico
Diseñador
Responsable de cuentas de agencia
Productor de la productora
Senior Brand Manager
Marketing Manager
Senior Brand Manager
Development

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