|Título||How Do You See Me|
|Agencia||Saatchi & Saatchi|
|Campaña||World Down Syndrome Day 2016|
|Fecha de primera difusión/publicación|
|Sector Empresarial||Asociaciones de información y de la lucha contra la enfermedad|
|Filosofía||The campaign is manifested through a simple yet powerful online film titled ‘How Do You See Me?’, narrated by a girl with down syndrome describing the life she sees herself having through the eyes of an ordinary girl (played by actress Olivia Wilde). This metaphor is aimed to ignite a conversation around how those living with down syndrome see themselves and how they are sometimes disadvantaged when people pre-judge them based on their condition. People with down syndrome are often victims of discrimination, and even more than what is said about them, the way other people look at them is a common indicator of this type of prejudice.|
|Jefe de cuentas||Ciara Siegel|
|Ejecutivo de cuentas||Keegan Fiertl|
|Strategic Planning Director||Federico Evangelista|
|Social Media Director||Shae Carroll|
|Responsable de la creación||Jay Benjamin|
|Director creativo||Luca Pannese|
|Director creativo||Luca Lorenzini|
|Executive Creative Director/Writer||Mike Pierantozzi|
|Creative Director, Copywriter||Lauren McCrindle|
|Director artístico||Aksana Berdnikova|
|Head of Film Production||John Doris|
|Productor ejecutivo||Bruce Andreini|
|Director of Business Affairs||Marta Stajek|
|Director de fotografía||Reed Morano|
|Productor ejecutivo||Kira Carstensen|
|Responsable de la producción||Hillary Rogers|
|Production Supervisor||Gilana Lobel|
|Actor /Celebridad||Olivia Wilde|
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