Audible - "Audible Jane Austen"

WiTH COLLECTIVE

WiTH COLLECTIVE Surry Hills, Australia

7165

Marca: Audible
País: Australia

Anunciante: Audible, Inc.

Título	Audible Jane Austen
Agencia	WiTH COLLECTIVE
Campaña	Grow Your Mind
Anunciante	Audible, Inc.
Marca	Audible
Fecha de primera difusión/publicación	2017 / 8
Sinopsis	This campaign via WiTH Collective called 'Grow Your Mind', for Audiobook provider Audible.com.au, features Jane Austen in couples' therapy and brain growth guidance from researchers at Sydney University's Brain and Mind Centre. The Grow Your Mind territory was backed up by Audible-commissioned research that found almost two thirds of Aussies (62%) want to grow their mind but a third (35%) are unsure of how to do so. The film content focuses on readers and author characterisations in therapy discussing their issues and tackling the idea that people often struggle to fit in time for reading to get through a book in this case, a flustered Jane Austen in a bonnet with a preoccupied reader. The integrated campaign, spans above and below-the-line channels including TV, cinema, digital and outdoor, plus a strong focus on publicity and social across platforms Facebook, YouTube, Twitter and Instagram.
Medio	Televisión y Cine
Duración	33 seconds
Productora	Photoplay Films
Responsable de la creación	Steve Coll
Director artístico	Phil Robbie
Responsable de cuentas de agencia	Caitlin Wilson
Agency Content Producer	Alex Mills
Creative Agency	WiTH COLLECTIVE
Productor de la productora	Bonnie Fay
Director	Gary John
Production Company Executive Producer	Oliver Lawrance
Sound	Rumble Studios
Post Production	The Editors
Cinematografia	Rob Marsh
Social Agency	We Are Social
PR	Poem