Frédéric Raillard
Co Président et Fondateurs at FRED & FARID Group
Paris, Francia
TítuloLibé des réfugiés
BriefEveryone has an opinion about refugees, but when do the refugees get a chance to speak for themselves? That chance came when the French newspaper Libération allowed refugees to write and edit an entire issue. The 21 refugees from different origins came together to explain how they saw France and the topical news of the day. Instead of being spoken about, the refugees themselves were given a voice.
Agencia
Campaña Libé des réfugiés
Anunciante Libération
Marca Libération
PostedMay 2017
Sector Empresarial Periódicos, revistas, libros
Sinopsis Refugees are described as a problem in medias that people refuse to have a gaze on because they don’t feel responsible for it. To switch people perception and give their own identity back the best solution was to let them speak on their behalf. On March 7th we decided to give them the whole paper for 1 day. An entire Liberation issue was written by 21 refugees from an array of origins with one challenge: explain beyond today’s news how they see France. A paper by the refugees but not on refugees
Medio Case Study
Duración
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Responsable de la creación
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Director creativo
Director creativo
Director artístico
Director artístico
Responsable de conceptos / redactor
Responsable de conceptos / redactor
Director creativo
Director artístico
Responsable de conceptos / redactor
PR manager
PR manager
Jefe de cuentas
Jefe de cuentas
Brand Management
Brand Management

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