|Título||Libé des réfugiés|
|Brief||Everyone has an opinion about refugees, but when do the refugees get a chance to speak for themselves? That chance came when the French newspaper Libération allowed refugees to write and edit an entire issue. The 21 refugees from different origins came together to explain how they saw France and the topical news of the day. Instead of being spoken about, the refugees themselves were given a voice.|
|Campaña||Libé des réfugiés|
|Sector Empresarial||Periódicos, revistas, libros|
|Sinopsis||Refugees are described as a problem in medias that people refuse to have a gaze on because they don’t feel responsible for it. To switch people perception and give their own identity back the best solution was to let them speak on their behalf. On March 7th we decided to give them the whole paper for 1 day. An entire Liberation issue was written by 21 refugees from an array of origins with one challenge: explain beyond today’s news how they see France. A paper by the refugees but not on refugees|
|Responsable de la creación||Frédéric Raillard|
|Responsable de la creación||Farid Mokart|
|Director ejecutivo de creación||Olivier Lefebvre|
|Director creativo||Etienne Renaux|
|Director creativo||Nicolas Berthier|
|Director artístico||Etienne Renaux|
|Director artístico||Nicolas Berthier|
|Responsable de conceptos / redactor||Etienne Renaux|
|Responsable de conceptos / redactor||Nicolas Berthier|
|Director creativo||Julien-Pierre Mallet|
|Director artístico||Julien-Pierre Mallet|
|Responsable de conceptos / redactor||Julien-Pierre Mallet|
|PR manager||Jalila Levesque|
|PR manager||Marie Nguyen|
|Jefe de cuentas||Philippine Mesmin|
|Jefe de cuentas||Thibault Loué|
|Brand Management||Laurent Joffrin|
|Brand Management||Grégoire Biseau|
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